Italian pizza makers, politicians and the modern-day proletariat had set aside a century’s worth of squabbling over tomatoes, basil, cheese and oil to focus on a larger topic that threatened them all: Neapolitan pizza was under attack, facing impostors worldwide.

As one local pizza maker (polish: Pizza przepis), Alfonso Cucciniello, put it: ”Everyone in the world is trying to do this type of pizza. In Japan, in China, in the United States, in Miami.”

The European Union may follow suit. As the continent is homogenized, the new law is a marketing tool to brand Naples forever as the cradle of pizza. Pizzerias that serve the approved brand are now stamped official.

Then details of the new national standards slowly started to be digested.

Under them, the pizza must be round, no more than 35 centimeters (13.8 inches) in diameter.

But here in the sun-blessed hills near the Sorrento peninsula, where the locals say pizza was invented, an almost improbable mini-melodrama is being played out. The pizza made by Mr. Cucciniello is no longer officially Neapolitan.

Yet Mr. Cucciniello, draping his thick forearms over the cash register one recent night, said the pizza in Rome is being made by foreigners and is not authentic.

Rosa Russo Iervolino, the mayor of Naples, praised the new law.

It was his pizza association, after all, that had its standards codified in the new pizza law. Those ingredients are used in the pizzas on his menu. ”Now this product is protected,” Mr. Stentardo said with an air of self-satisfaction.

He is a tan, white-haired man who dresses in sport coats and leather shoes the complexion of his skin (polish: sernik). His grandfather started serving the pizzas he serves in 1932.

”It’s protected as a brand-name product,” he added as he sat in a lacquered wooden chair in a dining room of tables with glinting silverware and heavy cloth napkins.

Of the pizzas made at Da Michele, and at another popular pizzeria that claims to be the birthplace of the Margherita, Antica Pizzeria Brandi della Regina d’Italia, Mr. Stentardo said they use the wrong foods to be considered real Neapolitan pizzas.

”They don’t make good pizza,” he said of those places. ”They make a cheaper pizza.”

But no one is fretting too much. The law has no real teeth. It comes with no sanctions.

Indeed, here in famously passionate Naples, where garbage mounts in fetid mounds and moped drivers zoom the wrong way up one-way streets, there seems a certain pride in ignoring the new law — of course, only after it has been passed.

”We’ll start a mini-federation,” Mr. Pagnani said, laughing. ”We’ll be outlaws.”

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Increase sales with good menu Design and Layout

The difference between an extremely successful restaurant and one that struggles to stay in business might really be their menu. After all, customers that are confused or otherwise turned off by a menu are less likely to be excited and thus order as much as they would if the menu were well-designed. The question is: How do you create a well designed menu? The answer might vary from one restaurant to the next, but an inspirational menu design will typically have these attributes:

An inspirational layout

An effective layout starts with using multiple courses. The more often than not accepted menu design has the appetizers up front, followed by salads and/or soups, followed by main course dishes, and typically ends with deserts and drinks. Believe it or not, customers are not likely to appreciate the ‘creativeness’ of changing this lineup, particularly if they are very hungry. Do not deviate from what the diner knows, and avoid categorizing dishes by meat. Note that restaurants specializing in pasta may be exempt from this rule so long as their separate their mains by the type of pasta offered. It is also important to show special dietary items on the menu to carer for your customers allergies such as Gluten Free food items.

Colors and fonts specifically chosen to highlight your theme

Most restaurants have a theme, and the menu should be part of your theme. Nobody would go into Gino’s East pizzeria in Chicago and expect to see purple menus with bubbly-character fonts. Why? Because Gino’s East serves some of the best Chicago-style deep-dish pizza in the the States. Utilize fonts, colors, and even artwork that extend the visual harmony within a restaurant rather than disrupting it.

Interesting item names with the descriptions

Some restaurateurs fear giving their dishes unique names as they worry that customers will not realise what they are being offered. Conquer this fear with interesting menu items in bold font and an inspirational description below it in regular font. It may be worth making the menu item name slightly larger in size than the description font, but never make the description font too small to read. This way one has the chance to brand your food while simultaneously allowing customers to know incisively what they are getting.

Quality is parmount

It is an undisputed fact that most restaurants go out of business before the second year due to a lack of funding. Why? The food service industry is incredibly competitive and thus many restaurant owners are perpetually looking for ways to save money}. The menu should never be one of those corners that ends up being cut, and it should certainly not be cut to the point where menus are printed out at home on an ink-jet printer. A menu is a major part of your customers dining experience, and is an improtant of the first impression that most customers will base their ordering on.

Follow these basic rules when creating a menu and customers will take notice. This in turn will lead to word of mouth, and allow a restaurant to gain a significant advantage on your competitors who do not follow these rules. If there was any further proof required that these rules are effective, visit any ten successful restaurants that have already celebrated a decade in business and see if any of them breaks any of these menu-related rules.

Where do you want to go to eat? Do you want fast food or something else? Probably everybody has had such conversation at least once in their lives. And thus when it comes to choosing a restaurant when you are not sure where you want to go, how do you make a decision?

For many people the name of the restaurant is one of the deciding factors. Traditionally you list the names of some of your favorite restaurants and your companions tell you what they think. However, you have to know that this could be frustrating and a lot of people could end up staying home and cooking their own meal.

The other frustrating aspect is when you are visiting a new town and are not sure what they have to offer. And how do you select a restaurant in this case? Fortunately, there are some ways for you to narrow down the frustration and get you out of the kitchen and into the seat of a great restaurant to eat.

And one of such ways is to get all the needed information online. Nowadays the internet is full of different websites that could direct you to different restaurants that are available in town so that you could make the best decision. First, you can search for the type of the food you are in the mood or you are able to narrow it down to prices or type of establishment.

If you are interested in a particular restaurant, you are able visit their website, check out menu and read some reviews from the customers. You do not certainly want to go to a bad place to eat and these reviews could help you find the best food with the best service. In addition, this could help you if you have limited budget. You could easily check the prices on different dishes that the place serve and make sure that you can stay within your budget.

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If you are looking for the best restaurant for your date, then this article is right for you. Here you will find some tips on how to select the best restaurant for your date. If you are arranging the date with a person you have never met before, then in order to make the best impression about yourself, it is necessary to choose the proper place to have the first date.

- It is necessary to arrange the date for the first time since this can change your life. There are some rules and ideas that you could follow in selecting the proper restaurant. If you manage to select the best restaurant for your first date, you are able to create a positive first impression on your date.

- You need to read the checklist properly at least the day before the date. It is necessary for you to know the things that are available as well as the things that have to be arranged to start your date.

- It is better to select the place that is not formal. In other words you have to find a place that is more romantic so that you and your date could spend time in a memorable and more romantic setting.

- It is not a good idea to choose restaurant that is far away. You will have to spend a lot of time in traveling. Instead of this, it is recommended to select a place where both of you could reach easily.

- You need to choose the restaurant where the food is great. It is not recommended to choose a restaurant that serves not tasty food since this can spoil your date.

- If it is possible, try to choose a place which you have already visited and you are sure that the place will be comfortable for you and your date.

- You need to find out the cost of the food beforehand. It is necessary to make sure that it is not posh.

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These days, a lot of business schools, universities and colleges teach their students how to do marketing plans, financial analysis papers, production plans since these documents will determine a business success. However, nowadays far not everyone has an opportunity to enter a college and master the craft of business planning.

It is necessary to mention that the majority of successful businesses, especially restaurant businesses are owned by people who do not have a business degree. And this proves that to know how to start a restaurant, you do not actually require extensive academic background in finance and business. Below there are some tips on how to start a restaurant.

In fact, people who know how to set up a restaurant business know that having the needed capital is crucial in reaching this target. Money could be from the owner’s personal funds or it could be drawn from a loan from a financial institution or bank. When the required funds are gathered, it is necessary to think of the type of food you want to sell in your restaurant. It is recommended to start with the simple complete meals before exploring more complicated options like the food served in formal cuisines.

When you know what food you want to sell in your restaurant, it is necessary to determine the location that has a lot of foot traffic. In this case, foot traffic means the amount of people who pass by on that area. It is necessary to choose a place where a lot of people pass by.

This is important because that way you could market the food in your restaurant much easier. Once you have all these, you are sure that you really know how to start your own restaurant. And the only thing you have to do is to prove to yourself that you can open your own restaurant and become successful business owner.

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Researches into new restaurants show that about 90% of restaurant businesses fail within the first five years. This industry is considered to be one of the most profitable industries out there, but the hardest part here is to survive during the beginning stage. And thus, before you step into this business, it is necessary to learn how to start a restaurant business successfully.

It is necessary for you to research the foundation on which your business will be built. This research has to be on both micro and macro levels. In other words, everything about the restaurant business in your locality has to be at your disposal. That way you will be able to create a plan for the success of your business.

Besides, think about the location of your business. A new business owner will most likely assume that if a place is full of different restaurants, then they have to establish their restaurant business in other place with less competition. But, this is no so. In order to succeed in the competition you have to be amidst the competition. You have to establish your restaurant where the other restaurants are.

After that you have to think of the design of your restaurant. It is necessary to understand that design is important since everyone knows the importance of first impression. The design of you restaurant has to be practical and reflect the needs of the customers. The environment of the restaurant has to attract people.

The other thing for you to consider is the staff. Quite often this aspect gets unnoticed. However, it is important for the success of the business. It is recommended to handpick each and every staff member of your restaurant on own.

Remember that staff represents your business as well as could increase the sales. Staff members have to be honest, hardworking and motivated. Aside from this, some experienced people have to be in the staff so that they could reflect the vision of your restaurant business to your customers.

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It is necessary for you to know that starting your own restaurant is not only rewarding and exciting experience, but as well it is demanding and time consuming task. In fact, opening a restaurant involves working within your financial means. Below there are some of the tips on how to get involved into restaurant business:

- Unique concept

These days, the restaurant business is quite competitive and so it is important to make sure that your restaurant is different from the others on the market. It could be not a great idea to open an Italian restaurant in an area where there are a lot of other Italian restaurants. Remember that a family oriented area could be a great area for high price restaurants.

- Business plan

It is necessary for you to understand that it is vital to have a professional business plan that is detailed as well as shows how you will become profitable. In your business plan it is necessary to consider such expenses like equipment, insurance, utilities, lease payouts, permits and so on.

- The type of restaurant

It is necessary for you not to forget to consider such restaurant features like the number of seating, the actual size of the building, bathrooms, the size of kitchen and many others. Apart from this, you have to consider if you will offer counter services or drive-through services. You need to know that you will need to secure health permits, zoning permits as well as other building permits before you open. Health requirements and regulations are determined by municipalities, governments and regional health authorities.

- Alcohol beverages

It is necessary to determine if you will serve any of the alcohol beverages and what type like hard liquor, wine or beer. If you want to serve alcohol in your restaurant, then you have to know that you will need to secure a liquor license.

- Menu

You have to create a menu that your visitors will like.

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Frankly speaking, advertising is one of the keys for the success of any company, especially if it is a small company. These days, starting a restaurant is a way of making profit on your investment. But to be profitable a restaurant requires some time. In other words, the business has to be well established. And if you are going to start a restaurant business, you will have to think of some important considerations. And one of the most important considerations is an effective advertising, which will help you start making profit. If you are equipped with some great restaurant advertising ideas, you are able to attract customers, although they do not intend to visit your restaurant. Below there are some of the advertising ideas for your restaurant:

- Word of mouth

This is considered to be one of the most effective types of advertising for your restaurant. For example, you could ask your staff to inform people they come across about your restaurant. If you want your restaurant to be successful, then you have to offer the high quality service and food for the customers who could advertise your restaurant among their friends and relatives.

- Menu leaflets

Distributing menu leaflets is another effective and cheap adverting strategy for small restaurants. These menu leaflets could be easily distributed in your locality.

– Website

If you have some money, you may launch a website dedicated to your restaurant services. It is a great idea if you are planning to provide online food ordering. In addition, email advertising could be used to reach a certain class of customers. Besides, you can use social networking websites and blogs to publicize your business.

- Discount coupons

These days, you have an option to distribute discount coupons in different newspapers, magazines and local brochures. That way, more people will tend to come to your restaurant.

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Frankly speaking, one of the most important tasks for every restaurant owner is to enhance restaurant sales. With various restaurants fighting for success, effective marketing measures are important to attract customer attention, setting up your restaurant identity as well as boosting customer loyalty.

It is necessary for you to know that word of mouse is the most cost effective way to boost restaurant sales. If you are able to provide a great dining experience, then patrons will refer your restaurant to others. However, you have to remember that in the majority of cases negative reviews travel faster than good ones. And this is one of the reasons why it is crucial to be consistent in offering quality customer service, inviting atmosphere as well as high quality food.

Nowadays, chain restaurants rely on a corporate formula to boost restaurant sales, however independent restaurant owners could be more flexible. One of the best strategies is getting to know your customers. This is a reason why theater groups, clubs or business people who get together dine at one particular restaurant. This is so as the restaurant owner knows their preferences as well as is aware of things going on in their lives. You have to remember that these restaurants have created a trusted environment that builds customer retention.

There is no doubt that rewarding repeat customers could lead to enhanced profits. If a customer has referred some people to your dining establishment, you may consider giving a gift certificate for a complimentary dinner. That way you will be able to motivate your customers to bring in business to your restaurant.

Besides, your staff is an integral part of building sales. In addition, providing quality customer service your staff could boost restaurant sales by upselling to boost the table check. Instead of asking whether anyone would like dessert or drink, it is much better to mention which house specialties are or offer their personal recommendations.

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Running a restaurant could be quite rewarding experience. To make your restaurant successful, it is important for you to be aware of all the things that have to be done before the day of your opening. Below there are some tips on how to open a restaurant that will help you make the experience easier.

- You need to do a research and find a suitable solution. Check out your competition and the type of people that are frequent area. When you have chosen your site, it is necessary to decide what type of restaurant you want to run. Frankly speaking, it is a good idea to have a restaurant that stands out from your competition. It has to offer something really unique that will attract people.

- While starting a restaurant, it is necessary for you to have some financial investments. As a rule, this will involve acquiring a business loan or getting people to invest in the establishment. You will need to have a detailed business plan that will include budget needed to open the restaurant as well as to keep it financially sound till you start to make money.

- In addition, you will need to buy different supplies and equipment like kitchen equipment, tables, chairs and many others. As well you will have to furnish your restaurant with various items that reflect the theme of the restaurant.

- Running a restaurant requires obtaining several permits. It is necessary to check with your local government agencies to find out what permits and needed, but as a rule, one will require a building permit, zoning permit, permit to sell alcohol and many others.

- Restaurant menu is a main component of attracting loyal customers. The dishes in your restaurant have to reflect the actual theme of the restaurant. As well, the price has to reflect the type of customers you want to attract.

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